Brightstar India is a leading provider of premium enterprise, networking, and lifestyle solutions, in the information, communication, and technology domains for customers across all industry verticals. Brightstar holds a commendable market share in telecom and allied products. We also have our own line of products, including landlines and IoT solutions, under our iconic brand, Beetel.
We are running in the lead as we follow a customer-first approach, our vast geographical reach makes it possible to deliver world-class technology and solutions to boardrooms across the country. This makes us a preferable go-to partner for all original equipment manufacturers (OEM). We build on partnership and therefore, try to provide the best equipment and support for growth and success.
Become the preferred destination for Brightstar's investments globally
Envisioning their current and future needs
Becoming their trusted partner
Providing end-to-end solutions
Simplifying the way they do business
Bolder in creating impact
Brighter in fostering an exciting, open, and high-performance culture
VP and CFO
SVP - Networks
VP - Consumer Business
AVP - Enterprise
GM - Lifestyle Products
AVP - Legal and Regulatory
Managing Director - Brightstar Telecommunications India Limited
Sanjeev is the Managing Director (MD) at Brightstar India, which is a part of Brightstar Corp (a fully owned subsidiary of Softbank). He has over 23 years of experience in Information and Communication Technology (ICT) and has been with Brightstar Telecommunications (erstwhile Beetel Teletech) for 11+ years.
Across this experience, his goal has been of improving lives through technology and this has been a guiding principle in his work. His sound understanding of Sales and distribution domain has positioned Brightstar as a preferred choice for OEM (Original Equipment Manufacturers).
Sanjeev’s foresight is to foray into emerging areas such as Artificial Intelligence (AI), deep learning. Sanjeev instils a sense of commitment to continuous learning and provides vision for organisation strategy, operational excellence and seamless execution.
Sanjeev is a committed leader who believes in empowering his team to perform actions independently and this has brought fruitful results in the form of increased RoIC, enhanced shareholder value and continuous growth in business. In his journey with Brightstar for past 11 years, he has created path-breaking record in client acquisition, has closely worked with the management team and established good networking. He has transformed the business from box-selling to value added distribution to services led approach.
In dealing with complex problems or venturing into uncharted waters Sanjeev’s message for his team has been “Don’t Fear Failure”. Sanjeev was awarded “Great Managers Award” by People Business powered by Economic Times in 2018. Sanjeev has attended the workshop with CCE (Centre for Creative Leadership) in 2010.
Before joining Brightstar, Sanjeev held leadership roles across Ingram Micro, XO Infotech, SES Technologies and Microtek International. Sanjeev holds a B.E. (Electronics) degree from Nagpur University & Post Graduate Diploma in Marketing. He loves travelling, getting clicked, enjoys long walks & practices Yoga in the morning which keeps him full of energy every day.
His key mantra to success is “engagement with partners”.
VP and CFO - Brightstar Telecommunications India Limited
Luciano joined Brightstar India as Vice-President & CFO in October 2018. Prior to joining Brightstar, Luciano worked 20 years for Ericsson leading several business areas, including finance, operations, sales and support covering more than 100 countries in 5 continents. With a history of results in turnaround processes, change management and organizational restructuring, Luciano hold senior executive positions in Finance, including VP & Regional CFO for Sub-Saharan Africa region and most recently Group CFO for Ericsson Nikola Tesla Group in Croatia. Luciano’s multicultural profile and experience in working in different areas and countries has allowed him to have a comprehensive view about the telecom industry across the globe.
Luciano holds a B.Sc. in Telecoms Engineering from Instituto Nacional de Telecomunicações in Brazil. In addition, he has a MBA from UNESA University and Global Perspectives Diploma from Boston University.
SVP - Networks
Sanjeev heads the Network Solutions Business Unit, primarily providing Access Control Network Solutions to customers, including Service Providers and Large Enterprise Customers. This BU specializes in providing end-to-end; undertaking project networking solutions to customers and undertake Project deployments on committed SLA timelines. Sanjeev has experience of 20+ years in Networking and Data Communications Industry.
VP - Consumer Business
Rajendra Singh is the Vice President – Consumer Business at Brightstar Telecommunications India Limited. He heads the consumer Business Unit.
He is known for his captivating leadership skills and has commendably accelerated growth and increased ROI. He is an estimable leader and dedicated team player.
Rajendra is a veteran in the consumer products industry with more than two decades of Industry experience spanning from Consumer Electronics, FMGC, organized retail, ecommerce, and supply chain. he has been in various senior positions at with General Electric, Sony India, Reliance Digital. His Last assignment prior to joining Brightstar was with HCL, where he led the consumer distribution Business. Under his leadership, the business saw accelerated growth in market share and ROI.
His proven track record showcases his ability to create new opportunities and converting into business revenue. Because of his diverse resume, Rajendra’s acumen of business consistently bought success in the regulated environment for large scale business arenas.
He completed his BSC and MBA in Marketing from Bundelkhand University.
AVP - Enterprise
Sapna is Assistant Vice President at Brightstar Telecommunications India Limited. She upholds the responsibility to drive business here under the Enterprise Business unit.
She joined the organisation over a decade ago as a Sales Manager. She has more than 21 years of experience with a strong knowledge of Sales & Distribution. She has a proven record of managing relationship with vendors and channel partners. She is a passionate leader with in depth knowledge of distribution. She also has an extensive knowledge of AV & IT market. Sapna started her carrier with Bhartiya Electronics. Before joining Brightstar India, she worked in Ingram Micro in the sales department.
She is meticulous, industrious and a proficient individual who always aspires to do her best. She has a determined character, an inquisitive mind & is ambitious to learn. She approaches her work with cheer & diligence, taking pride in honest achievements & excellent work ethics.
She is a very focused person with clear thoughts and holds a Bachelor of Arts degree from University of Delhi and a Master of Business Administration degree from Kurukshetra University.
General Manager of Brightstar Lifestyle Products
Rocky Braganza is the General Manager of Brightstar Lifestyle Products (Gear). He heads the Harman and Motorola accessories business nationally.
Rocky, a gifted Omni-Channel Strategist, has 20 years of proven track record in converting organizational goals into prudent sales strategies. The rich experience that he’s acquired from heading Retail, E-commerce, Information Technology Distribution, and Sales divisions in the last two decades has made him an indispensable asset to Brightstar Telecommunications, India.
Known for his zeal and diverse marketing capabilities, Rocky has successfully managed and marketed world’s powerful brands, such as Microsoft, Samsung, Nokia, HP, Acer, Xerox, Apple, Sony and Schneider in Large Format Retail, Distribution Organizations, Media Groups, eCommerce Start-ups, and MARCOM Agency.
His fervor lies in bringing together traditional media and digital media seamlessly to augment business growth, streamline distribution networks, promote innovation, bring in operational excellence, mitigate risks, and boost sustenance year on year. He walks on the vision of taking whatever he does at the top with agility and versatility.
Previously, Rocky was a solid growth contributor at Riddhi Ventures Pvt Ltd (Refillers Value Mart). He has worked as a leader and manager in Sakal Media group, Omnipresent Retail (I) Pvt Ltd, Future Retail (I) Ltd, Ingram Micro India Ltd, Redington India Ltd etc.
His key roles at the enterprise include planning and executing chief strategies across various levels of customer experience, including operations, retail merchandising, customer support & service, CSR initiatives, events and promotions, and recruitment.
Rocky hails from Mumbai and holds a Master’s in Business Administration from National Institute of Business Management, Chennai.
Arun is an HR professional with more than 15 years of experience in the Indian economy with both Indian & multinationals; startups as well as established & progressive organizations.
At Brightstar India, as Head of Human Resources and Administration, he is responsible for People Management and Capability Development through HR strategy, staffing, learning and development, coaching, compensation, employee engagement, and facilities management across the country.
He has an experience in managing diverse cultures within the same organization; managing various stake holders in complex matrix organizations; and pro-active management of on-going industry challenges - Right Sizing, Organization re-design and Cultural diversity.
He has worked across diverse industry sectors such as Technology & Services, Finance, FMCG, and Management consulting/KPO. He also has rich experience in setting up off-shore units like R&D and IT. Prior to joining Brightstar, he was working as Associate Director at Xerox India Limited. Arun has also worked with McKinsey, Reliance Capital, etc. Arun holds a Master’s Degree in Personnel Management from Symbiosis Institute of Business Management, Pune. He also holds a Bachelor’s Degree in Mechanical Engineering.
AVP - Legal and Regulatory
Niraj Barkakati is a legal professional with 18 years of relevant prosecution/ transactional experience in handling Legal & Regulatory affairs of large and complex businesses. Niraj is associated with the telecom industry for more than 13 years.
At Brightstar India, as a Legal and Regulatory Head, Niraj leads and manages compliances, dispute resolutions and contracting, legal advisory, secretarial and regulatory compliances.
Niraj has commendable experience in handling critical legal cases and disputes pertaining to several business verticals and different organizational structures. In large organizations, Niraj has assumed various roles, both national and regional, in Delhi NCR, Kolkata, and Bangalore.
Niraj possesses acute experience and leadership qualities to work with several cross-functional teams and provide proactive and pragmatic legal assistance and solutions to promote healthy business undertakings.
Previously, Niraj worked with Bharati Airtel Limited for 11 years, before joining as the head of Legal & Regulatory department of Brightstar.
Before moving in-house, he was a practicing Advocate.
Educationally, Niraj is a law graduate from Campus Law Centre University of Delhi and a BA (Hons) graduate from Ramjas College, Delhi University.
Brightstar Corp, the largest global subsidiary of SoftBank Group Corp, is the world’s leading Mobile Services & Technology Solutions Company. Brightstar entered the Indian market after acquiring a majority stake in Beetel Teletech in 2014.
We simplify the wireless world, making mobile technology accessible to everyone. We look after every stage of device’s lifecycle for our customers. From the time it is manufactured to the time it goes out for trade and the time to re-market it – this puts us at the heart of the wireless ecosystemVisit Website